Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'Jef I. Richards

0 likes view quote Art, Creative, Advertising

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.Jef I. Richards

0 likes view quote Best, Advertising, May

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.Jef I. Richards

0 likes view quote Advertising, World, Speech

Advertising is speech. It's regulated because it's often effective speech.Jef I. Richards

0 likes view quote Advertising, Speech, Because

Advertising is the 'wonder' in Wonder Bread.Jef I. Richards

0 likes view quote Advertising, Wonder, Bread

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.Jef I. Richards

0 likes view quote Believe, Internet, I Believe

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.Jef I. Richards

0 likes view quote Believe, Advertising, Wish

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.Jef I. Richards

0 likes view quote Know, Speech, See

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.Jef I. Richards

0 likes view quote Death, Day, Book

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.Jef I. Richards

0 likes view quote Time, Truth, Advertising

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?Jef I. Richards

0 likes view quote Law, Political, Lie

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?Jef I. Richards

0 likes view quote Parents, Law, Baby

In advertising, sex sells. But only if you're selling sex.Jef I. Richards

0 likes view quote Advertising, Sex, You

Advertising is totally unnecessary. Unless you hope to make money.Jef I. Richards

0 likes view quote Hope, Money, Advertising

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.Jef I. Richards

0 likes view quote Advertising, Bad, Mediocre

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.Jef I. Richards

0 likes view quote Future, Children, Believe

Creativity is an advertising agency's most valuable asset, because it is the rarest.Jef I. Richards

0 likes view quote Creativity, Advertising

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.Jef I. Richards

0 likes view quote Trust, Advertising, Done
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